Ahmedabad is the commercial capital and largest city of the westernmost state of India, Gujarat. It is where I did my Post Graduate Diploma in Business Management, at the Indian Institute of Management, Ahmedabad.
I was invited to teach a few sessions in Display Advertising at another eminent institute located in the city – MICA. Though I had been to the city a few times, this was the first time that I was actually flying in to the city. A few photos of the airport below.
Decor – Ahmedabad airport
Installation – lions – Ahmedabad airport
Installation – Gir – Ahmedabad airport
The MICA campus is located on the South Western outskirts of the city at a place called Shela. I had to take the Ring Road to get there – a road that did not exist when I was a student in Ahmedabad. It was interesting to observe how large the city had grown spatially. There were also numerous apartment complexes along the road, though many did not seem occupied.
The campus itself had a lot of similarities with IIM. Low brick structures set amidst well maintained lawns and surrounded by lush greenery lent it a serene ambience, conducive to the pursuit of knowledge. The lush greenery also meant that it had a rich bird-life – in fact, after a while, the loud, harsh calls of the numerous peahens within the campus went from ‘nice’ to ‘mildly irritating’.
Temple within MICA campus
Playground – MICA
Sunrise over the fields of Shela
Peacock – MICA compound wall
Peacock – MICA tennis court
The classes itself were interesting. It was good to see the interest in the course with well over 130 students participating. Hopefully, they would have learnt a few things from the sessions.
One of the things I have always wanted to do was teach. And I was fortunate to get the experience recently.
Why teaching? I guess a key aspect for me was the necessity to be a subject matter expert. No matter how much time one has spent working in this domain, when it comes to a field that is so dynamic such as Digital Marketing, I believe that no one can rest on their experience and claim to be an expert. One has to constantly relearn as things keep evolving at a rapid rate. When I started my career in digital marketing, users only had a single screen, social media was unheard of, and we were measuring ‘hits’! Thankfully, my work has helped me keep abreast of all the latest developments, but having to teach helped me focus on the learning aspect even more.
I have also been fortunate in having the freedom to design my own course content, within the given framework. The experience of having created and presented multiple presentations to different audiences helped here.
Of course, as with any new venture, there is continuous scope to learn and improve further. And this is something I intend to do.
If any readers have any tips on what they enjoyed most while teaching, or indeed while being taught, please do comment. Thanks!