I have written a few times previously on the importance of SEO in your Digital Marketing Strategy. Here are a few recent developments in the field of Search Engine Optimisation that I wanted to highlight:
Technical SEO and Page Speed – Google continues to put more emphasis on how quickly your page loads, especially on mobile. They have recently introduced a Speed Report within Google Search Console that shows how fast your pages perform in real world usage. Two key metrics in this report are First Contentful Paint (FCP) and First Input Delay (FID).
First Contentful Paint (FCP) is the time from when the user requests the URL until the browser renders the first visible element in the URL.
First Input Delay (FID) is the time from when a user first interacts with your page (when they clicked a link, tapped on a button, and so on) to the time when the browser responds to that interaction.
This article has more details on these two terms.
Why Schema Markup is a Pivotal SEO Strategy For 2020 – Schema Markups have been around for a while, but it just does not seem to have gained the attention that other elements of SEO have. I believe, though, that this will change. The rise of Voice Search and other Machine Learning / AI led developments will lead to structured content will become increasingly important. This podcast does a great job of talking about these Scheme Markup topics. Interesting insight for me was that one can use Structured Data within Google Analytics .
What is SEO Content? How to Write Content that Ranks – Ok, there is nothing new here. But I like the comprehensiveness of this article that can be your single reference source when you are figuring out your next piece of content.
E-commerce category pages outperform product detail pages in SERPs – If you are an e-commerce merchant, chances are that you do not spend too much time worrying about SEO for category pages, choosing to focus on product pages instead. Recent research seems to indicate that you might want to relook at this and that category page optimization could be a valuable area to prioritize to boost your organic search rankings and traffic.
Changes in ‘nofollow’ links – This has been a topic of discussion in the SEO world ever since Google announced, back in September 2019, that it was making some changes to the way it treats ‘nofollow’ links. This detailed article will help you understand everything about what’s changing. And in case you are looking for a primer on ‘nofollow’ links, you can refer to one of my earlier posts on SEO and ‘nofollow’ links.