Category: Work

Co-working spaces

My work as a freelance digital marketing consultant takes me to multiple client offices. And the idea for this post came while I was at one such office.

This company, a start-up, decided to base themselves out of a co-working office, rather than rent their own office space. And they are not alone – I know of a few other organisations who have decided that they would rather work out of co-working spaces.

The attraction of such an arrangement is fairly obvious – excellent work spaces with multiple break-out areas where individuals, small teams can work out of, the usual office amenities such as meeting rooms, snack and coffee facilities, lounge areas, etc. Most importantly, the management team is not burdened with the administrative overheads of facilities management. And this itself outweighs the slightly higher costs of such an arrangement.

As a worker in one such space, I find the environment quite stimulating. While you are definitely part of one organisation, you feel yourself part of the larger ecosystem based around the space. The flexibility to work anywhere within the premises (or in another premise of the same co-living space) is so liberating, especially for people of an older generation who have worked in organisations where you are literally tied to a specific desk (along with a land-line phone :-)). In fact, the desks at this particular space do not have a land-line phone, or even provisions for one! Also, no computers and very few monitors on desks give it a very clean, minimalist air. Everyone has laptops (typically sleek Macbooks), smart phones and communication is primarily via services such as Slack (and Google Hangouts for conference calls).

If this is the future of offices, bring it on!

Teaching

One of the things I have always wanted to do was teach. And I was fortunate to get the experience recently.

Why teaching? I guess a key aspect for me was the necessity to be a subject matter expert. No matter how much time one has spent working in this domain, when it comes to a field that is so dynamic such as Digital Marketing, I believe that no one can rest on their experience and claim to be an expert. One has to constantly relearn as things keep evolving at a rapid rate. When I started my career in digital marketing, users only had a single screen, social media was unheard of, and we were measuring ‘hits’! Thankfully, my work has helped me keep abreast of all the latest developments, but having to teach helped me focus on the learning aspect even more.

I have also been fortunate in having the freedom to design my own course content, within the given framework. The experience of having created and presented multiple presentations to different audiences helped here.

Of course, as with any new venture, there is continuous scope to learn and improve further. And this is something I intend to do.

If any readers have any tips on what they enjoyed most while teaching, or indeed while being taught, please do comment. Thanks!