Category: Lifestyle

Why is Muesli so expensive in India?

Photo by Ovidiu Creanga on

I didn’t know Muesli until I went abroad a little over a decade ago. And once I discovered them, they were my favourite breakfast item.

After moving back to India, I fell back on the comfort of delicious, warm and fresh South Indian breakfasts. Idlis, dosas, upmas, poha, sabudana khichdi (ok, the last two are not strictly South Indian), washed down by a cup of South Indian filter coffee are as different as they come from the traditional continental (European) breakfast.

Having said that, I did miss my Muesli. And when I started to hunt for Muesli in India, I realised that:

  • It is reasonably easy to find, especially on online grocery sites
  • The range is reasonably diverse
  • They cost a bomb!

To elaborate on the last point, a kilo of muesli costs between 1.5 to 2.2 pounds (I am sure they could go higher) in the UK. Even if we assume an average of 2 pounds per kilo, that translates to around Rs. 200 per kilo.

The typical price in India for a kilo of Muesli varies from around Rs. 450 to Rs. 600. It’s safe to assume an average price of Rs. 500. This makes Muesli in India 2.5 times more expensive than Muesli in the UK!

I am curious as to what could be the reasons for this steep differential. Is it that the ingredients for a Muesli are more expensive in India? Is it because the market size is small and therefore, the per unit overhead costs are higher? Or is it simply a case that manufacturers know that the target audience of Muesli consumers can afford to pay these high rates?

I am not an expert, but would love to learn more about this phenomenon. Please do comment if you have any insights.

Albums of the Week

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The music albums I listened to in the past week:

  • Contemporary:
    • Dua Lipa – Dua Lipa
  • Classic Rock:
    • After The Gold Rush – Neil Young
    • Bryter Layter – Nick Drake
  • Alternative:
    • In Utero – Nirvana
    • Different Class – Pulp
    • Parklife – Blue
    • Kid A – Radiohead
    • Kimono My House – Sparks
  • R&B / Rap:
    • My Beautiful Dark Twisted Fantasy – Kanye West
    • channel ORANGE – Frank Ocean
    • Starboy – The Weeknd

Albums of the Week

Photo by Alina Vilchenko on

I had written some time back that I had not been enjoying listening to music for a while. Well, I am glad to say that the joy is back! The secret, I realised, was to eschew the random playlists and radio stations and go back to what I had called, Slow Music. Pick an artist and listen to an entire album of theirs in one sitting.

I have been listening to a few albums over the past couple of weeks. I thought it might be good to create list of these, so I can refer back to them later. So, in no particular order, here are some of the albums that I have enjoyed over the past couple of weeks:

  • Jazz:
    • Kind of Blue – Miles Davis
    • A Love Supreme – John Coltrane
    • Relaxing with the Miles Davis Quintet – The Miles Davis Quintet
  • Classic Rock:
    • Hunky Dory – David Bowie
    • Bella Donna – Stevie Nicks
    • Deja Vu – Crosby, Stills, Nash & Young
    • Harvest – Neil Young
  • Alternative:
    • Document – REM
    • Meteora – Linkin Park
    • Slanted & Enchanted – Pavement
    • The Queen is Dead – The Smiths
  • Easy Listening:
    • Tapestry – Carole King
    • Blue – Joni Mitchell
    • Feels Like Home – Norah Jones
  • R & B / Disco:
    • Talking Book – Stevie Wonder
    • C’est Chic – Chic
  • Contemporary:
    • Future Nostalgia – Dua Lipa
    • Manic – Halsey

Impact of Streaming Services on Culture

At the outset, I must confess that I am possibly not the best person to talk at length about streaming services. I won’t consider myself as a regular user of any of the services such as Netflix, Spotify or others. However, since the start of lockdown, I, like many others, have started spending more time on these services. And this led me to think about the impact that these services could be having on Culture.

Culture is a very broad term. I will be using this term largely in the context of Arts and Entertainment, specifically music and video.

Let’s start with the consumer. I guess there can be no doubt that the consumer has benefited from these services. One is no longer bound by the dictates of local television channels or record stores, but has the ability to discover artists and shows from around the world. It is easier and cheaper to experiment with new stuff as there is no incremental cost of watching or listening to a song or show. And, just as important, one can carry around one’s ‘TV’ / ‘Audio System’ and listen to one’s favourite music / watch TV.

Has this benefited the artists? I am not an expert, but I can understand that this can be complex. On the one hand, all artists now potentially have equal reach and are not overly reliant on the TV Studio or Record Label for distribution. Also, to the extent that piracy is controlled, they can also more effectively monetise their output. However, I do not have details of the revenue sharing arrangement between all the parties involved to say if artists are better off financially with the increasing adoption of streaming services.

What about record labels / TV and film studios? Again, this is a complex area that I am now going to get into, simply because I have very little information on the relationships between them, the streaming services and the artists.

Coming to the crux of the article – What is the impact of the widespready popularity of these services on the nature of the work being produced? Are all the advantages of these services (some of which have been mentioned above) being made use of by the artists to come up with more and more unique, path-breaking work? Or is the prevalence of ‘algorithmic’ discovery leading to a standardisation of output to maximise views and listens?

I have just started researching about this topic. And so it will be presumptuous of me to claim any knowledge or understanding of this. The best I can do at this stage is to refer readers to some of the more interesting articles on this topic I came across. I would recommend beginning with Can monoculture survive the algorithm? Another one is Is Netflix Ruining Culture?