I am a management professional with extensive experience in the field of digital marketing.
After completing my Metallurgical Engineering from the Government College of Engineering, Pune, I did my Post Graduation in Business Management from the Indian Institute of Management, Ahmedabad.
I started my professional career in 1998 and entered the online space in 2000, joining one of India’s first pure-play online retailers. After a subsequent stint with a leading global online marketplace, I moved abroad to gain international experience in online marketing and e-commerce. After holding senior marketing roles with a leading online retailer in Australia, media site in UK and a global budget accommodation provider in Ireland, I moved back to India.
I presently advise organisations on their digital marketing and growth strategies. I am also Visiting Faculty at Business schools where I teach courses on Digital Marketing.
My areas of expertise include:
- Strategic digital marketing
- Digital perfomance marketing
- Digital analytics
- Digital consumer insights
Please contact me if you are looking for help with any of the above, or with:
- Ascertaining value of digital marketing channels
- Use of the right metrics and measurement plans
- Setting up processes / use of tools to optimise performance of digital channels
- Recruitment of digital marketing talent
- Training in Digital Marketing / Analytics
Outside work, I am passionate about travel, bird-watching and more recently, discovering more about our fascinating heritage.
My LinkedIn profile.
Please use the following form to send me a note and I will get back to you at the earliest.