How are travel brands coping?

Map, iPad and Camera
Photo by Element5 Digital on Unsplash

The travel industry has arguably been the hardest hit by the present Covid related crisis. And it is a shame as I love travel and believe it adds greatly to overall well-being. The timing could not have been worse as this (Spring / Summer) is the time when people look forward to visiting different places and enjoying the outdoors.

At the moment, I have no idea on what the long-term ramifications on the industry are likely to be. Different brands are trying different tactics in the near-term to keep people engaged. Here are five examples:

Tourradar – Would you like to ‘travel from home’? Tourradar has some solutions worth checking out. As the page says, ‘The life-enriching experiences we get while travelling are one of the best things we bring home. When it’s not possible to be on the road, you can still explore the world from your living room.’

Lonely Planet – Lonely Planet have been sending a series of emails with interesting content for travel lovers. Their latest email has an article on some of the most beautiful natural wonders of the world, tips for photographers, virtual tours of the Tulip gardens in The Netherlands and more.

Tripadvisor – Tripadvisor are requesting users to go in and rate places they might have visited in the past. As they so nicely put it – ‘The places you love need your help. Why not pay it forward by pointing other travelers their way?’

AirBnB – AirBnB are promoting their online experiences. It’s a nice way to help out their hosts and also give travelers a different experience.

Qantas – I received a nice email from Qantas recently. While advising readers to stay at home, they are also encouraging the readers to not give up their dream of traveling. And they have mentioned ways in which customers can continue earning points during this time.


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