Yes, I know I am late to the party. We are well into 2020. But, as the saying goes, Better Late Than Never!
Here are my views on what key Digital Marketing trends for 2020 (and beyond) might be and the key questions you need to be asking:
- Rise of Voice Search – The stats for Voice based Search are quite staggering. How are you going to stay relevant when most searches are going to be voice-based?
- Content is King – A very old statement, I know. But this is going to be increasingly important as brands strive to differentiate themselves and stay relevant in this day and age. How are you thinking about your content strategy as a key strategic element of your marketing and brand strategy?
- SEO is not going anywhere – It is surprising how many brands directly jump into social amd other media strategies before evaluating and optimising good old Organic or Natural Search. It seems like almost every year fresh obituaries are written for one of the oldest Digital Marketing tactic. To adapt the famous quote (or possibly misquote) from Mark Twain – “Reports of SEO’s death are grossly exaggerated”. Do you have a robust SEO strategy in place, that incorporates the changing nature of Search?
- The pendulum will keep swinging between Data-Driven and ‘Creative’ Marketing – There will continue to exist two camps in the (Digital) Marketing field. One that believes that data-driven and performance marketing will rule and the other that bemoans the loss of creativity and asserts that marketers will have to stay creative to build and differentiate their brand. A few years ago, I felt that the pendulum had shifted significantly to the data camp. I believe we are now seeing a shift towards the creative side. How will you balance the requirement for creativity with holding your marketing accountable to specific ROI metrics?
- Process-oriented marketing will be key – AI is helping automate many marketing activities. And we will see more applications of AI when it comes to marketing, especially marketing automation. I have written previously about the importance of process when it comes to Digital Marketing. Do you have a robust processes in place to drive your marketing?
What are your views? What else do you think will be important in Digital Marketing in the near term?