Monday Reads – 10/02

group of people making toast
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A mix of tech, culture and food in this week’s collection:

Tech in 2020: Standing on the Shoulders of Giants – What’s next in the world of tech, not that over 4 billion people have a smartphone? This is the question that tech analysts, Benedict Evans, attempts to answer in this presentation. A data point that was new to me – ‘China and India use more mobile data than the rest of the world combined‘.

Pop Culture’s Rate of Change May Mirror Organic Evolution – A fascinating research that compares the rates of evolution of certain cultural phenomena—pop music, automobiles, medical literature and 19th-century novels—with those of the scarlet tiger moth, the Darwin’s finches of the Galápagos Islands and two other well-studied creatures: a snail and another moth. And the conclusion is that “the evolutionary pace of modern culture is generally the same as that of many animal populations—which is to say, it is a lot slower than people think.

Inside Google’s Efforts to Engineer its Food for Healthiness – Almost everyone knows Google has a tech / data company. And almost everyone with some knowledge of the company would know that it’s very famous for its free food policy. I have been fortunate to have visited a couple of Google offices internationally. Our team would eagerly look forward to these visits as it was an opportunity to have the food there! This is an in-depth look at how Google is applying its famous policy of experimentation to get their employees, especially in the US, to eat healthier. “What Google is attempting here is culture change…And that’s the level we have to reach to transform behaviors and health for a lifetime.”

 

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