A new social network, the secret of success and more in this week’s reads.

• The Common Denominator of Success – An inspiring article on what can help one achieve success.
• Signaling: The Language Peacocks, Gazelles, and Humans All Speak – Knowingly or unknowingly, we signal something every minute of the day. This is also the case with Advertising, where many a time, the fact that an advertiser is spending huge amounts of money is a powerful signal.
• Wikipedia’s Jimmy Wales has launched an alternative to Facebook and Twitter – While I welcome an alternative model to building a social network, would the rationale of why Mr. Wales is doing so attract enough users to make it work, or are people already fatigues by social networks?
• How India’s growth bubble fizzled out – An apolitical read on what India needs to invest in for sustained future growth.