The time for Personal Branding is Now

Personal Branding - representative image

If you, like me, spend even some time on LinkedIn, you are bound to have come across articles talking about topic around changing nature of jobs, loss of jobs, ‘gig economy’ etc. While the Future of Work is a complex topic, I believe that one things all of us can, and should, do is to build a Personal Brand.

Gone are the days when one’s professional identity was defined by the organisation she or he worked for. The days when one joined an organisation for life and grew steadily up the corporate ladder are behind us. Yes, there might be still be people who spend a majority of their working lives in a single organisation, but my hunch (without any supporting data) is that these people would be in the tiny minority. The majority of people in the workforce today are likely to find themselves looking for a change from what they are currently doing and where they are currently employed at some time in the not-so-distant future. And these could be due to factors either within their control, or most likely, outside their control. And these are no longer just restricted to so-called ‘blue collar’ jobs.

In case you have missed these articles, here are a few:

How much will automation impact the middle class?

Future of work for tech workers

Fewer jobs from ecommerce to IT (Indian context)

So how can one prepare for this? Again, I do not presume to have a solution. But I do believe that it will be vital for everyone in the workforce to build an identity for themselves that can stand independent of the organisation they work for. By this, I mean creating a story about themselves that tells who they are, how they have reached where they are, and where they might want to go next. This might come easier for people who have spent a few years in the workforce, but it’s also important for people just starting their professional careers to continuously think about. This can help them narrow down their learning objectives, identify and connect with the relevant people both within and outside their organisation.

Prepare for the inevitable rise of the ‘gig economy’. Invest in continuous learning. Identify topics of interest, read about them and start participating in conversations around these. Use the many social channels wisely to start dissemination information about yourself. See if you can pick up some side projects that can give hands-on experience and feel for the areas that you want to invest in. And don’t be afraid to ‘pivot’ if you feel that your present career trajectory is unlike to go much further.

This is just another topic that convinces me that we have just entered an age where our understanding of what it means to ‘work’ and how we live our ‘life’ is going to be fundamentally questioned and possibly altered. I don’t know how ‘work’ and ‘life’ is going to look like when the dust finally settles, but I do believe that it’s up to us to proactively think about this and take appropriate steps to adjust as easily and painlessly as possible to this new era.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s